Stephen Curry And E40 Unveil The Curry 12 “What The Bay” At Sneaker ICon

A launch is expected around All-Star Weekend 2025.

Stephen Curry And E40 Unveil The Curry 12 “What The Bay” At Sneaker Con

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Sneaker Con closed out a massive 2024 with its 30th overall show of the year in Santa Clara, , and no better way to commemorate the milestone than the most iconic 30 in history — Stephen Curry.

The four-time champion and Bay Area legend was in attendance at Sneaker Con Bay Area, joined on stage by the equally esteemed E40-himself a royal figure of the area. Both took to time to show love to the sneaker community of the region, but they made the most of their session as they debuted a first look at the upcoming UA Curry 12 “What The Bay” colorway.

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The shoes feature a familiar mis-matched look as it mashes up yellow and orange on the right shoe and blue hues on the left. This upcoming pair is expected to launch around All-Star Weekend, which just so happens to be hosted by the Golden State Warriors in mid-February. Steph may wear the shoes during the star-studded exhibition game, which is currently scheduled for February 16th, 2025.

Curry 12 What The Bay

UA Curry 12 “What The Bay” Sneaker Con