STATE, a Danish energy drink, has acquired a slew of high-profile athletic ambassadors, including Manchester United’s Christian Eriksen and Rasmus Hojlund, tennis star Caroline Wozniacki, and now Swedish cross-country skier and Olympic gold medalist Jonna Sundling.

So, how significant are these ambassadors? Very, says the brand’s founder—because of the validation they offer to a drink made by athletes, for athletes.

Being a successful beverage entrepreneur requires more than just creating a nice beverage. The key to the beverage’s success has been validating the product, whether through scientific backing for its constituents or by people who believe in the brand.

That’s why Andersen believes the excellent lineup of high-level athletes means everything’.

“They give the brand a lot of credibility,” he says.

“Christian Eriksen only works for Nike and STATE.” He joined our brand when we were only two pals in the kitchen.

STATE Drinks on LinkedIn: Hilsen fra Christian Eriksen . Have you received the new STATE report?

“He validates the product by wanting to join us and be a part of it – not for the money, but for the mission and the product.

“I think that’s why we have more than 70 ambassadors today – they want to be part of this mission around longer-lasting energy.”

Jonna confirms this, citing various characteristics of the brand that drew her in, culminating in a ‘perfect match’.