Endrick, a Brazilian adolescent football superstar from Real Madrid, and Austrian energy drink giant Red Bull signed a multi-year sponsorship partnership on Tuesday.
Endrick, an 18-year-old international player for Brazil, will be a brand ambassador for Roc Nation Sports in Brazil, according to Thiago Freitas, COO of the business that represents and manages Endrick’s career.
With this new agreement, the striker adds to his already impressive relationship portfolio, which includes Disney, New Balance, and Panini.
Endrick, who was announced as Real Madrid’s newest player last week, told Reuters on Monday, “I was thrilled when I received their invitation, and we met soon after to talk about what we could do together.”
Red Bull was already an important part of my daily life, and I’m honoured to be on this team with such talented athletes. Being able to play football with this family brings together all of my hobbies.
Real Madrid paid over €60 million ($64.91 million) to recruit Endrick from São Paulo-based Palmeiras in 2022. However, according to FIFA regulations, he had to wait nearly two years until he turned 18 to join the Spanish club.
Endrick, Brazil’s youngest international player since Pelé in 1957, led Palmeiras to a record 12th Brazilian league championship
In March, the 18-year-old became the youngest player to score in an international match, helping Brazil defeat England 1-0 at the national stadium, ending the home team’s 21-game winning streak.
The managing partner of Wolff Sports, Fabio Wolff, told Reuters that “[The Red Bull deal] will focus on drawing and engaging new and existing audiences through multimedia storytelling about Endrick’s life path, which is an extraordinary one.”
After Al Hilal’s Neymar Jr., Endrick is the second Brazilian football player to get a Red Bull sponsorship.
The Austrian energy drink producer also promotes Brazilian athletes such as Olympic and world surfing champion Italo Ferreira, six-time X-Games skateboarding champion Leticia Bufoni, and Liverpool and England defender Trent Alexander-Arnold.