As Mo Salah gears up for his World Cup debut tonight, adidas Football has unveiled a compelling new video titled “100 Million Strong,” capturing the anticipation surrounding the Egyptian King. Having missed Egypt’s opening Group A clash with Uruguay, Salah is now set to make a crucial appearance against the host nation, Russia, in Saint Petersburg.

The video underscores the weight of expectation on Salah, who carries the hopes of 100 million Egyptians with his every move. This is highlighted by the new custom touches on his adidas X 18+ boots, designed to reflect his significance to the team. Salah’s pivotal injury-time penalty against Congo was the key to Egypt’s World Cup return after a 28-year absence, and now, following a 1-0 defeat in their opener, the nation is looking to him to turn their fortunes around.