Jurgen Klopp, the former Liverpool coach, has embarked on his first major endeavor since bidding farewell to the club at the close of the 2023/24 season.

After a remarkable nine-year tenure with Liverpool, Klopp left the Merseyside club, marking a significant transition in his career. However, rather than returning directly to coaching, Klopp has entered into a notable partnership with the global sports marketing firm SPORTFIVE alongside his management team, Project MJK.

In this groundbreaking collaboration, Klopp will serve as a pivotal figure in SPORTFIVE’s commercial and marketing endeavors for the next three years. His renowned status, particularly in regions like Asia and the United States, is expected to bolster the global brand presence of SPORTFIVE.

The recent launch of Klopp’s personal Instagram account is speculated to be part of this strategic move to enhance his global reach and engagement.

Mike Jaggle, CEO of MJK, expressed optimism about the collaboration, citing SPORTFIVE’s extensive industry experience and global network as catalysts for expanding their footprint and exploring innovative opportunities beyond Germany.

Philipp Hasenbein, CEO of SPORTFIVE, lauded Klopp’s attributes, noting his embodiment of excellence, leadership, and long-term vision, which align seamlessly with SPORTFIVE’s values.

Ron Wiegand, Senior Vice President of Global Team and Athlete Marketing at SPORTFIVE, echoed the sentiment, expressing pride in having Project MJK and Jurgen Klopp on board.

Klopp’s illustrious coaching career at Liverpool, marked by numerous accolades including Premier League and Champions League titles, has solidified his status as one of football’s most esteemed figures. During Liverpool’s historic 2019/20 Premier League campaign, Klopp’s team set records by becoming the fastest to reach 30 wins and surpassing the 100-point mark.