The star player for the Boston Celtics, Jayson Tatum, has been working hard to promote the Jordan Tatum 1, his signature shoe with Jordan Brand. He recently decided to switch to a more ongoing marketing effort. Tatum officially announced his arrival by getting a large tattoo of his very first sneaker silhouette.

Over the course of the 2023 NBA All-Star weekend, Jayson Tatum made a number of appearances sporting the Jordan Tatum 1. They were released on April 7, 2023, not too long after, and have since been offered in five different hues. Tatum and Nike are teasing more hues, so fans may be in for a busy season of releases leading up to the next NBA season.

Jayson Tatum made the decision to enlarge the tattoos on his back and permanently ink his iconic sneaker.

Jayson Tatum has a particular place in his heart for each and every tattoo. His hometown of St. Louis is mentioned in several of his back tattoos, which act as a continual reminder of his origins. Each Jordan Tatum 1 colorway honors a different aspect of Tatum’s childhood, with corresponding themes. It’s obvious that the sneakers hold special meaning for him, and he will now carry them with him everywhere he goes.

Averaging 30.1 points, 8.8 rebounds, and 4.6 assists per game, Jayson Tatum led the Celtics to the Eastern Conference finals the previous season. He has the shoes to support his claims to be among the league’s best five players, and he will continue to do so. Full-size runs of the Jordan Tatum 1 are offered at Jordan Brand shops and Nike.com. For every ardent Celtics fan ahead of the new campaign, these are a need.