The 2024 Spring/Summer Louis Vuitton ad features basketball phenom LeBron James, whose name is nearly synonymous with athletic greatness.

Working with Pharrell Williams as his design director, LeBron James personifies a contemporary dandy with a modern twist, merging the traditional perfection of fitting garments with vivid, graphic designs. With his towering presence and vibrant personality, he epitomizes the Maison’s vision for the future of menswear, lending the collection a special vibrancy.

This capsule collection features a Pharrell-inspired take on the iconic Speedy bag. The bag’s stunning Monogram leather exterior and daring color choices evoke the spirit of New York City. This blend of heritage craftsmanship and contemporary design reflects LeBron’s innovative spirit, which he brings to everything.

Pharrell Williams’ debut collection for Louis Vuitton is inspired by his trip from Virginia to Paris, with sun-drenched fitting silhouettes throughout. LeBron James epitomizes this desire, and Louis Vuitton Me𝚗’s utilization of distinctive patterns and vibrant hues offers a glimpse into the brand’s future. Every item in the collection, with its distinctive embellishments, embodies LeBron’s signature style: daring, self-assured, and undeniably cool.

The Louis Vuitton Spring/Summer 2024 collection, which features LeBron James, is a revolutionary blend of art, elegance, and character. My fashion is constantly evolving, crossing the lines between sport, style, and luxury, resulting in very exceptional pieces.