For New Balance’s 2023 Grey Day celebrations, BSTN has cast Sadio Mané, an Al-Nassr forward and brand ambassador, in a sleek and purposely stripped-back sneaker campaign that echoes the brand’s timeless gray tones.
New Balance’s gray combinations, which were first adopted as a versatile colorway designed to complement the asphalt running tracks of the 1970s, have become a company icon. Today, it shows a purposeful yet sophisticated design approach that speaks to a variety of styles in fashion and sports.
The latest BSTN ad focuses on a “no frills, no fuss” approach, with Mané wearing the all-around mainstay New Balance 550 from the “Moon Daze” pack. He appears in the videos dressed in a gilet puffer and sweatsuit that complement the sneaker’s gray-blue components, instead of his football outfit.
While gray is inextricably linked to the New Balance brand, it is widely known that the retailer also has ties to the gray palette, incorporating polished tones across its shop designs and lookbooks. BSTN’s ad continues to explore creative color theory with images of Mané on a clean backdrop that alternates between full-color and grayscale.
View the entire campaign in the gallery above. To purchase the New Balance 550 and the rest of the “Moon Daze” collection, go to BSTN’s website right now.
